Mercenary works with startups through mid-sized ventures throughout the northwest so we see companies of all varieties and stages. Everything in our modern economy depends on technology; we get it. But for startups and early-stage ventures do you know what matters a lot more than any technology?
Customers! If you aren’t bringing in customers to validate your product and generate revenue, you don’t have a business.
A popular discussion topic among entrepreneurs is the search for a CTO or technical co-founder. There are even some out there calling for you to “earn” one: http://humbledmba.com/please-please-please-stop-asking-how-to-find. I’m going to let you in on a secret. Unless you are in a technology business, you don’t need a CIO, CTO, a technical co-founder, and you don’t need to learn how to code.
If you are asking yourself whether you are a technology business, you probably aren’t. Using technology to deliver your product or to create operational efficiencies in your business does not make you a technology company. Be true to yourself and your core competencies. This doesn’t mean you won’t be an amazing and financially successful venture, it just means that your lifeblood is in insurance, consulting, retail, manufacturing, or something else, and that’s awesome.
But don’t take our word for it. As Diane Fraiman advised at TechFestNW and reported in Willamette Week (http://www.wweek.com/news/2016/04/26/techfestnw-50-startups-compete-at-pitchfestnw/)
“I don’t really care if you’ve built the most amazing technology in the world,” Diane Fraiman, a judge and partner with Voyager Capital told the workshop audience.
“That’s almost the easy part.”
So there it is entrepreneurs – focus on fundamentals like customers and revenue and the rest will follow. Partner with a company like Mercenary and you’ll never have to worry about the technology.